Durance revitalizes its stores with Clictill POS software
Background
An emblematic French brand, Durance has established itself as a benchmark in the world of perfumery and beauty. Its candles, home fragrances and cosmetics combine authenticity with traditional craftsmanship. With 8 physical stores in Paris, Bordeaux, Marseille, Aix-en-Provence and Grignan (where the head office is located), the brand wanted to modernize its cash and stock management to support its growth.
In January 2023, Durance chose Clictill, the POS software partner of perfumeries and cosmetics stores, to manage its network and increase efficiency.
The project has also been extended to its sister brands Collines de Provence (candles, home fragrances, cosmetics) and Florame (organic cosmetics and essential oils), in order to harmonize practices and tools.
Why does Durance use Clictill POS software?
In a sector where sales operations are essential to boost business, Durance makes full use of the richness of the Promotions module in the Clictill payment solution: discounts by type of item, offers on purchase amount, 3 products bought = the 4ᵉ offered, or gift items above a certain threshold: everything is customizable!
The result: more than 50 campaigns running simultaneously (private sales, clearance sales, French Days, Black Friday, Mother’s Day, VIP offers…).
Combined with an integrated loyalty program, these mechanisms stimulate in-store traffic and boost customer satisfaction.
In addition to cash collection, Durance was looking for POS software capable of tracking and anticipating the flow of goods. Thanks to Clictill, each boutique benefits from precise stock control and an automated restocking chain:
- replenishment proposals based on minimum/maximum thresholds,
- orders entered directly into the cash register and transmitted to the ERP system,
- simplified goods receipt via delivery notes,
- inter-boutique transfers to avoid breakages,
- rotating inventories to ensure data reliability.
This synchronization between checkout and logistics ensures optimum product availability, while reducing losses and shortfalls.
Clictill POS software integrates seamlessly into the Durance management ecosystem, thanks to its webservice-based API. The ERP controls product listing, pricing and shipping, while Clictill centralizes sales, customers and restocking.
Automatic data exchange (stock, orders, customers, sales) ensures total consistency between head office and stores. Finally, a robust interconnection, essential for a multi-brand brand wishing to unify its retail management and save time on a daily basis.
Durance benefits from a customized accounting interface developed via the accounting module of the Clictill SaaS solution. Entries are generated automatically according to the company’s parameters, and exported in the exact format expected by the group’s accounting department.
The result: no more manual data entry, fewer errors, and considerable time savings for finance teams.
In brief
With Clictill, Durance has taken the next step in the modernization of its stores.
- Thanks to the flexibility with which promotions can be set up, the brand can animate its network throughout the year with targeted offers that are easy to create and track.
- Centralized management of inventory and replenishment enables each sales outlet to operate in total autonomy, while retaining a unified, reliable view of product availability.
- Smooth integration with the ERP, made possible by the Clictill API, automates information exchanges between head office and stores, limiting manual tasks and the risk of errors.
- Finally, the automatic generation of accounting entries ensures perfect financial consistency and saves precious time for administrative teams.
By choosing Clictill, Durance now benefits from a POS software partner for beauty and perfumery chains that is connected, high-performance and intuitive. Our checkout solution optimizes network management, supports sales growth for Durance and sister brands, and guarantees a seamless experience for every customer.
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